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Solar Execs See Business Poised for Strong Growth


The solar business will see strong growth in the next two years, if the opinions of executives in the solar business prove correct. Environmental Design + Construction magazine reports.

A new poll, "The 2009 U.S. Solar Industry Monitor," conducted by Droege & Comp, an international management consulting firm, and the public relations firm Gibbs & Soell, quizzed some 100 professionals representing key areas of the solar business.

A majority of respondents forecast near-term growth for their U.S. businesses. Some 92.6% say the business will grow next year and 95.1% predict growth in 2011. Additional highlights of the report include:

64.9% of participants indicate the recession has not had a crushing impact on the U.S. industry.

The main obstacles to growth, according to respondents, are a lack of financing (81.8%), little support from utilities, (62.9%) lack of customer knowledge (61.3%) and an insufficient level of incentives (59.1%).

"The U.S. solar industry is positioning itself for a sales upswing in 2010 that could pave the way for aggressive expansion in the years beyond," said Sebastian Goeres, a renewable energy specialist with Droege & Comp. "Competition is fierce, and players compete mainly via cost. We see the need for leading companies to improve their operational costs and to put more emphasis on their strategic plans."

Read the full article here.